When you dig deep into these questions, you can help your potential clients transform their belief systems.
When you can transform your potential clients belief systems, many times their confidence and certainty goes up, and it positions you as the trusted authority and trusted expert.
And when you speak about what you offer as a solution in simple terms like:
Here's what it is...
Here's what it does for you...
Here's what that means for you...
Here's what this will give you...
You're speaking in the most important language to your potential clients: "The language of outcomes, results, and breakthroughs."
"People don't buy from you because they understand you, they buy from you when they feel understood." - Dan Sullivan